Across the country, younger Mexican Americans began challenging a range of issues that impacted the Latino population including discrimination, police brutality, poverty, and society’s marginalization of Latino culture. In Wichita, this movement included students at Wichita State University, who formed the Mexican American Student Association or "MASA." This group later became part of a national movement called MEChA, which stood for Movimiento Estudiantil Chicano de Aztlán (Student movement for Chicanos in Aztlan). The Chicano movement often called the American Southwest “Aztlan” seeing Latinos with roots in this region.